Wool And The Gang – Join the social knitwork

Ever since I took delivery of my much-wanted ‘Say My Name’ beanie last week I’ve become the latest convert to Wool And The Gang – and with members including Cara Delevingne and Giles Deacon, I’m in good company.

Wool And The Gang – WATG for short – is the cosy-but-cool knitwear label ushering in a new era in sustainable fashion. Or, as the gang leaders put it themselves, ‘incredible design that’s produced in a sustainable way’. Each exquisite hat, scarf, snood and oversize jumper is handmade to order by a global network of  ‘Gang Makers’ knitting away from the French Alps to Peru – ensuring customers receive their handcrafted items within a few days of placing an online order. Want to get behind the needles yourself? Then test-drive your crafting skills with a Knit Kit (which includes wool, needle and instructions) and make a garment from scratch (find video tutorials on the website). Serious knitwits can earn extra cash by becoming a fully fledged Gangsta.

The words ‘sustainable fashion’ don’t instantly conjure up images of lust-have design but that’s where WATG is a game changer. The duo behind the brand, Jade Harwood and Aurelie Popper (Central Saint Martins textiles graduates with combined experience at Alexander McQueen and Balmain), have ensured their on-trend collections pop off the WATG website in a rainbow of hues from zingy neons to cool neutrals. And the option to customise many items – the Say Your Name beanie can be monogrammed with a letter of your choice – ticks the box for the quirky individuality so cherished by the streetstyle generation. The price point is attractive, too – with a basic beanie starting from around £30.

Whether you opt for ‘make your own’ or ‘made by the gang’, you’ll be itching to post a selfie of your creation with the hashtags #shareyourknits #madeunique #WATG – spreading the love for knitwear with a heart, sense of humour and style.


Images kindly provided by Wool And The Gang

Wool And The Gang 1984 beanies

1984 beanies

yummy scarf 8

Yummy scarf

Wool And The Gang beanies

Say Your Name beanie

My sister Fred dons her custom-made WATG beanie

Fred Butler dons her custom-made WATG beanie; fredbutlerstyle.blogspot.co.uk

Cara Delevingne in Giles X WATG 'Eek' beanie S/S 15

Cara Delevingne in Giles X WATG ‘Eek’ beanie S/S 15

Live Forever Cardigan Ivory White 38

Forever cardigan

Say My Name beanie in khaki

Alice in her cherished Say My Name beanie in khaki